Fashion Supply Chain Management in Asia: Concepts, Models, and Cases PDF by Bin Shen, Qingliang Gu, Yixiong Yang

Preface
Fashion products face a high level of demand uncertainty because of the fast-changing consumer tastes and other unpredictable market volatilities. To match supply and demand, an efficient supply chain system is highly needed in the fashion industry. This is particularly true in Asia. Asia is the major apparel and textile manufacturing place with the diversified market in which the mature market includes Korea and Japan, and the emerging market includes China, India, Vietnam, Burma, and Nepal. Efficiency enhancement models for accommodating the fast-changing consumer demand are popularly launched and exercised in the fashion industry. An effective supply chain system is critical for long-term success and business sustainability of the supply chain members. The valuable concepts of cases of fashion supply chain management techniques in Asia are meaningful to summarize and learn.

Fashion Supply Chain Management in Asia: Concepts, Models, and Cases focuses on reporting both quantitative research and exploratory studies on supply chain management in Asia. This book helps both academicians and practitioners better understand the latest development and models in Asia’s fashion supply chain management. It is a pioneering text which focuses on Asia and reports many important research results in fashion supply chain management.

This book includes three important parts, namely (i) Fashion Supply Chain Management Concepts, (ii) Fashion Supply Chain Management Models, and (iii) Fashion Supply Chain Management Cases.

Before closing, we would like to take this opportunity to express our hearty thanks to the operation team in Springer for their support and constructive advice. We are indebted to all the anonymous reviewers who have provided timely review reports on the submissions. We are grateful for all the authors who have contributed their important research to this book. This book project is partially supported by Shanghai Style Fashion Design & Value Creation Collaborative Innovation Center (13S107024), the National Natural Science Foundation of China (grant number 71401029), and Chenguang Program (grant number 2016020012).

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