Preface
The IT4Fashion is an industrial and scientific conference where fashion companies, brand, researchers, and software houses, from all the Europe, have the chance to discuss IT technologies as applied to the field of fashion and luxury. The first edition was in 2011, and the event has constantly grown in terms of numbers, visibility, and importance for the operators in the sector.
Managing fashion products is challenging, not only for creatives and stylists, but also for supply-chain managers. More and more, customers demand broad product varieties and innovative products, and the competition in the fashion industry is ever more centered on the ability to react in a timely manner to changes in the customers’ desires. Therefore, fashion companies have to balance the need to reduce lead times of collections, minimize stocks and obsolescence risks, acquire information from big data coming from digital and social media channels, guarantee a high level of quality, and get the customer involved in the processes of product development. Starting from a multidisciplinary approach, the IT4Fashion conference aims to collect and present new or improved supply-chain business models and technologies applied to the fashion industry, to share knowledge among practitioners and researchers, and, in summary, to increase knowledge in the areas of Product Lifecycle Management (PLM) and Supply Chain Management (SCM) in the industry.
The 7th edition, organized in 2017, was carried out over 3 full days—with plenary and parallel sessions. The first 2 days were dedicated to experts’ keynotes and industrial case studies carried out by fashion companies and worldwide vendors. The third day was entirely dedicated to the scientific conference. During that day, researchers, practitioners, and students discussed the main challenges of IT solutions applied to the fashion industry. The 8th edition, organized in the 2018, was divided into 2 different days, without a clear separation between industrial and scientific contributions.
This volume collected 13 selected papers presented during the 2 years of the conference. The topics ranged from product development (design) to its management after sale, with strong attention to the new dynamics linked to the use of e-commerce and social media.
The conference dealt with the following themes:
• Fashion new product development
• Fashion design
• New materials for fashion products
• Product lifecycle management
• Wearable technologies
• Corporate social responsibility
• Business models and entrepreneurship
• E-commerce and omni-channel management
• Social and digital strategies for the fashion system
• Fashion operations and supply chains
• Challenges for the retail industry
• Brand management and strategy
• Mix of theoretical and practical education
• Fashion business, technology, and innovation
• Fashion marketing and communication strategy
• Business cases of fashion companies
Contents
1 News Approaches (Insights) to NPD on the Fashion Segment:
The Power of Social Networks and the System See
Now Buy Now . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Helen Tatiana Takamitsu and José Alcides Gobbo Junior
2 When Product Development Meets Luxury: A Case Study
Analysis in Fashion, Food and Furniture Companies . . . . . . . . . . . 15
Elisa d’Avolio, Claudia Pinna, Romeo Bandinelli, Rinaldo Rinaldi
and Sergio Terzi
3 Big Data Analysis Techniques for Supporting Product
Lifecycle Management in the Fashion Industries . . . . . . . . . . . . . . 25
Enrico Vezzetti, Marco Alemanni, Corinna Balbo
and Andrea Luigi Guerra
Part II Social Media and Data Analysis in the Fashion Industry
4 Fashion #MadeinItaly: What Do You Mean? . . . . . . . . . . . . . . . . . 37
Valentina Mazzoli, Diletta Acuti, Lorenzo Magherini,
Romeo Bandinelli, Raffaele Donvito and Dinorá Eliete Floriani
5 Community Based Social Media Fashion Branding:
Do Fashion Brands Heritage and Prestige Affect Consumers’
Brand Loyalty Intention? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53
Gemma Nesi, Riccardo Rialti, Lamberto Zollo and Cristiano Ciappei
6 Fast-Fashion: Fast Enough to Satisfy Adolescent Girls’
Expectations from Their Clothing . . . . . . . . . . . . . . . . . . . . . . . . . . 67
Emel O. Karaoglu, Cevza Candan, Burcu Guven and Guner Inan
7 A Meta-Model for Fashion Retail Category Sales
Forecasting . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79
Enrico Armando and Giuseppe Craparotta
8 Resilience in the Fashion Industry Supply Chain:
State of the Art Literature Review . . . . . . . . . . . . . . . . . . . . . . . . . 95
S. Antomarioni, M. Bevilacqua, F. E. Ciarapica and G. Marcucci
9 Fast Fashion Retail: Dynamic Sub-models for Replenishment
and Assortment Problem. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 109
Naila Fares, Maria Lebbar and Najiba Sbihi
10 Digital Fashion Competences: Market Practices and Needs . . . . . . 125
Nadzeya Kalbaska and Lorenzo Cantoni
Part III Standards and IOT Technologies for the Fashion Industry
11 eBusiness Standards and IoT Technologies Adoption
in the Fashion Industry: Preliminary Results
of an Empirical Research . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139
Bianca Bindi, Virginia Fani, Romeo Bandinelli, Arianna Brutti,
Gessica Ciaccio and Piero De Sabbata
12 Dual Frequency Tag Performances in the Fashion Industry . . . . . . 151
Andrea Volpi, Antonio Rizzi and Rinaldo Rinaldi
Part IV Sustainability in Fashion
13 Sustainability Certifications and Labels for the Fashion
Industry: Selection Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 167
Alessandro Fontana, Donatella Corti, Andrea Barni
and Fabio Moltoni
Author Index. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 179